The current pandemic has made signage an ever more important tool. Quickly conveying safety messages, notifications and guidelines has become a leading factor in the customer experience, regardless of the venue.
When walking past a digital display in a retail location, a consumer may see an ad for a product of interest. They may spend a few moments looking at the screen before deciding to find the item in the store and buy it. Retailers understand that such a seemingly simple action can take an enormous amount of effort behind the scenes. Learn more about the defining factors that go into creating captivating signage in this article.